Aug 08, 2019 - 1:00 PM to 3:00 PM PDT
Where: SAG-AFTRA Plaza
James Cagney Boardroom- Lobby Level
5757 Wilshire Blvd.
Los Angeles, CA 90036
Enter the parking structure via Curson Ave. or Masselin Ave.
Parking will be validated.
When: 1-3 p.m., Monday, Aug. 5
Brian Patacca, the Founder of Actor Salon is no-nonsense, high-energy, enthusiastic and honest. As a life and career coach, Patacca strives to get actors to run their acting business from their artistic mindset (as opposed to the automaton to-do list of some coaches). While he holds the paradox that, your life and career are whole and that you’re worthy right now, he still wants more for you. This is where his coaching starts.
From this wholehearted perspective, Patacca will lead an interactive typing and branding workshop that will give you a firm grasp of how to discuss and market your type in a healthy, artistic and effective way. This workshop offers dynamic mindset tools that will allow your type to unlock more work rather than being an artistic prison. Here you will learn to:
IDENTIFY your brand and type
- DISCOVER your acting story and learn how to use it to maximize your bookings
- CREATE a glossary of terms to “wow” them at your next agent/manager pitch meeting
- SEPARATE who you are from what you sell in a healthy way
- BRAND your headshot, resume, reel, pitch clip, postcard, website, one-sheet, and more
INTRO to his 7 Wonders Business Model
- CREATE a simple, cost-effective marketing plan that will allow you to book jobs and reps
- HOW to make an effective database (USPS and email)
- WHERE to spend the most time and money
- WHAT "networking" really means (no *schmoozing*)
- WHO you need to know to make it happen
Questions? Please contact the Member Education Department at (323) 634-8277.
RSVP: Reservations are required. Please complete form below to RSVP and make sure you are logged in. You must be logged in to see the RSVP form.
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Audio and video recording is not permitted, but written note taking is welcome.
No late admittance. Doors will close at the beginning of the event. RSVPs do not guarantee seating. These events are overbooked to compensate for no-shows.
This workshop is only open to paid-up SAG-AFTRA members in good standing. Unfortunately, no guests allowed. All performers under the age of 18 must be accompanied by their parent or legal guardian. SAG-AFTRA members, PLEASE BRING YOUR MEMBERSHIP CARD OR DIGITAL CARD ON YOUR APP (paid through October 31, 2019) FOR ADMITTANCE. This workshop is not intended to imply an endorsement of any individual or company by SAG-AFTRA. The information provided through the workshop is given for informational purposes and may not be a suitable substitute for the advice of other industry professionals. You should always use good judgment in these matters and should not act or refrain from acting based solely on information provided through the workshop.