Seize the Day: Brand & Market Yourself To Compete!

SAG-AFTRA Chicago Local's Diversity Committee Presents

Seize the Day: Brand & Market Yourself To Compete!

Presenter: Tony Castillo (SAG-AFTRA, AEA) Actor, Director, Development Coach

How do you see yourself in our industry? How do others see you? How do you market yourself? How do you communicate with those you need to influence? How prepared are you for when that opportunity presents itself?

Have you ever thought about who is ultimately responsible for marketing/promoting you as a performer? Your thought could be, "that is my agent’s responsibility. I mean after all, isn’t that why they get a commission”. Interesting response, unfortunately, not realistic. The reality is, “it is your responsibility.” To be, and continue being successful in our profession, especially today, it is essential that you understand how to continuously and pro-actively navigate our environment by branding yourselves effectively using yourself, social media , and other marketing tactics. Navigating and leveraging the world of social media can be a challenging puzzle for some, while others may be highly competent but want some tips to take it to the next level. A famous quote says: “Luck, is where preparation meets opportunity." Understanding how best to brand your image, influence others, and properly market yourself, can put you in a better position to capitalize on that moment when it appears.

Join veteran actor Tony Castillo on Saturday, Nov. 23 as he shares strategies and techniques which have, and continue to help him and others like Cedric Young, brand and market themselves. Tony Castillo has been a SAG-AFTRA member for more than 25 years and has appeared on numerous tv shows as a guest star as well as having been a series regular on the Fox series Watch Over Me. Tony is a board member of the SAG-AFTRA Chicago Local as well as the chairman of the Chicago Local Diversity Committee, and has served on the National EEO Committee.

Remember, it’s all about you and the decisions you make.....Join us on November 23...We’ll be there, will you?

This event is open to SAG-AFTRA and AEA members in good standing.

Continental breakfast and a cold lunch will be provided

Learning, advice, food, raffle prizes….can’t get any better….

RSVP: Reservations are required. Please complete form below to RSVP. Please note that you must be logged in to RSVP. 
Seeing this on your app? Please click here to log into the website and RSVP. 

This event is only open to paid-up SAG-AFTRA members in good standing — no guests are allowed. Parents/guardians of performers under 18 years old are welcome. SAG-AFTRA members, please bring your membership card or digital card from the app (paid through October 31, 2019 or April 30, 2020) for admittance.