SAG-AFTRA has partnered with SeeHer, the Association of National Advertisers’ movement for gender equality in advertising and media.

SeeHer supports authentic female character development in a variety of ways, such as the #WriteHerRight tip sheet, which facilitates conversation about gender equality by bringing effective, story-building language and tools into the writers’ rooms. This initiative is expanding to include a deeper emphasis on intersectionality and increase the targeted efforts to address the unique challenges that marginalized women and girls face in media portrayals.

The partnership will enhance that outreach via a social media effort called #IWasWrittenRight for actors to use to share examples of female characters they have portrayed who they feel reflected the nuance and complexity of women in real life.

The union will also collaborate on co-hosting Salon Days and SAG-AFTRA SeeHer Days.

This item was originally featured in the fall 2019 issue of SAG-AFTRA magazine.

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