LOS ANGELES — Quartermain Media, a digital entertainment company specializing in branded content featuring social media influencers, has become the newest company signed to SAG-AFTRA’s groundbreaking 2019 Commercials Contracts.
“We are thrilled to welcome Quartermain Media to the SAG-AFTRA family. Their commitment to treating content creators with dignity and respect is inspiring,” said SAG-AFTRA President Gabrielle Carteris. “Too often, the artists who create and perform branded content for social media platforms are exploited by the advertisers and ad agencies who hire them. SAG-AFTRA is actively building relationships in this emerging and expanding area of the industry to make sure all artists are protected, no matter where they work.”
Quartermain Media’s forthcoming digital series and branded content productions will now be covered by the union’s new Commercials Contracts, which guarantee performers fair wages, safe working conditions, and access to health insurance and retirement benefits.
“Signing on to the SAG-AFTRA Commercials Contract as we enter our fifth year of being in business is truly a proud moment. We remain fully committed to the movement to properly compensate and protect the rights of social media influencer talent who appear and perform in our branded content. We look forward to being a bridge for social media influencers to become eligible for SAG-AFTRA membership," said Quartermain Media Chief Creative Officer Abby Woods.
“Quartermain Media has been an integral part of my journey and my career. They have introduced me to a plethora of opportunities, brands, deals and events that I have found very rewarding. Quartermain Media has put me into multiple spaces that would otherwise be difficult for me as a black queer creator. I am thankful for their efforts and I am excited to continue working with and alongside them given this new relationship with SAG-AFTRA,” said creator Tré Melvin.
“This partnership between SAG-AFTRA and Quartermain Media is a real game-changer in the industry,” added SAG-AFTRA National Executive Director David White. “It speaks to the commitment our two organizations share in fostering the success and longevity of influencer talent as professional performers. Our innovative and flexible new Commercials Contract will allow Quartermain to produce the highest quality content while also ensuring that influencers are protected in the process.”
In May, SAG-AFTRA members overwhelmingly voted to ratify the 2019 SAG-AFTRA Commercials Contract and the 2019 SAG-AFTRA Audio Commercials Contract. Quartermain Media is the latest signatory to take advantage of the union’s innovative agreement.