Developing Your Type and Creating Your Niche

James Cagney Boardroom- Lobby Level 
5757 Wilshire Blvd. – Lobby Level
Los Angeles, CA 90036
Parking will be validated.
 
The most powerful tool you have as an actor is YOU. In this workshop, you will learn how to be “yourself" in every aspect of the business while also thriving within the confines of a typecasting industry. Landing an agent, getting auditions and booking work starts by embracing your type and knowing how the industry sees you. However, it is developing your unique niche, which is the secret to achieving your career dreams. In this workshop type and image expert Mark Atteberry will walk you through a series of exercises that will help you to identify your type, define your image and create your own unique niche. You will learn how to market yourself far more effectively, in a way that captures the attention of the industry and ensures that your career will be a long and successful one.

About Mark Atteberry
Mark Atteberry is an award-winning actor, photographer and image expert. His numerous acting credits include features like Gone Girl and The Hulk. His television work includes Agents of S.H.I.E.L.D., Black-ish, Grace & Frankie, Grey's Anatomy, Code Black, Scandal and many more. Atteberry is internationally known for his advertising and headshot photography and was voted "Top Headshot Photographer in L.A.” by Backstage magazine. Known as “L.A.’s Type Specialist” he teaches and lectures regularly on type, image and branding for the actor. He has written several books including the Working Actor's Guide to L.A. and is the founder of Be a Working Actor Studios.

You must RSVP to attend. Spaces are limited.

Questions? Contact the Member Education department at (323) 634-8277.

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Audio and video recording is not permitted, but written note taking is welcome.

This workshop is only open to paid-up SAG-AFTRA members in good standing. Unfortunately, no guests allowed. All performers under the age of 18 must be accompanied by their parent or legal guardian. SAG-AFTRA members, PLEASE BRING YOUR MEMBERSHIP CARD OR DIGITAL CARD ON YOUR APP (paid through April 30, 2019) FOR ADMITTANCE. This workshop is not intended to imply an endorsement of any individual or company by SAG-AFTRA. The information provided through the workshop is given for informational purposes and may not be a suitable substitute for the advice of other industry professionals. You should always use good judgment in these matters and should not act or refrain from acting based solely on information provided through the workshop.