Commercials Organizing & Recapture Initiative

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Welcome to the Best in the Business

As professionals, our members are the unique ingredient for any commercial production. However, the production of non-union commercials has grown. That’s why SAG-AFTRA members are joining together in a member-driven initiative supported by the Commercial Performers Committee.

Click on the Tool Kit button on the left to learn about the initiative and the many coordinated efforts we will use to expand and protect work opportunities for professional performers in commercials.

Click the Sign Up Now button to receive updates and calls to action on this important organizing effort. Click the Toolkit button to download the FAQs and suggestions for conversations you can have to help recapture commercials.

Check out the To-Do List in Tool Kit to see what you can do to help grow work opportunities on legitimate SAG-AFTRA commercials. Explore the area on the left to learn more about our efforts to make sure producers know our members are the Best in the Business!