Pamela Greenwalt, Chief Communications and Marketing Officer for SAG-AFTRA, directly oversees the union’s global brand, image and reputation. Greenwalt leads the union’s Communications and Marketing Department, providing executive oversight and creative direction on strategic member communications and supporting the union’s mission of protecting members and negotiating fair contracts. She also serves as SAG-AFTRA’s spokesperson.
Through strategic messaging, programs and campaigns, Greenwalt has headed up the union’s response to COVID-19, the sustained effort to fight sexual harassment, and countless labor actions.
In conjunction with a member-led committee, she directed the 2012 education and outreach effort that resulted in the merging of Screen Actors Guild and the American Federation of Television and Radio Artists. Following merger, she oversaw the integration of the two unions’ communications and marketing activities and later led production of SAG-AFTRA’s biennial conventions.
Prior to joining Screen Actors Guild in 2007 as Executive Director of Communications, Greenwalt held senior executive-level communications positions with Washington, D.C.-based labor financial services corporation ULLICO Inc. and The Kamber Group Public Affairs, where she produced award-winning film and video productions, conventions and national media campaigns for labor, corporate and public safety clients.
Previously, she was Vice President of Media Production and Placement for political advocacy consultants Goddard*Claussen and First Tuesday, where she produced nationally recognized media campaigns for candidates and ballot issues, including the game-changing Harry & Louise campaign and the historic 1993 Russian constitutional election — the first free election in that country in 70 years.
Greenwalt is a member of the Academy of Television Arts and Sciences, American Film Institute, Women in Film, Public Relations Society of America, and the International Labor Communications Association.