This is to alert you regarding the union’s efforts to organize performers working in commercials for Droga5, a non-union digital advertising agency. Droga5 is an award-winning digital agency that executes high-profile projects for major advertisers, work that would typically otherwise be done through signatory agencies under the SAG-AFTRA Commercials Contract. We are concerned that Droga5 has done at least some of this work by using union performers on a non-union basis and will be monitoring carefully against that possibility.
You may have heard that SAG-AFTRA is increasing pressure on digital advertising agencies to join the future and stop undermining the industry standards that make being a commercial performer a middle-class living. Our effort to organize performers at Droga5 is the first step in that campaign.
As you know, SAG-AFTRA members are strongest when standing together. The fundamental principle of only working union is the backbone of decades of successful organizing. The future of advertising is based in creativity, innovation and collective bargaining.
Now is the time for action. Sign the petition and spread the word on social media. SAG-AFTRA will not stand by while agencies undermine wages and benefits while profiting off of professional talent.
We will be updating you on the progress of this campaign moving forward.
Thank you for everything that you do.