The Current State and Outlook of the Advertising Business

The Current State and Outlook of the Advertising Business
The Screen Actors Guild National Board of Directors releases the following document in the interest of greater transparency. The information included in "The Current State and Outlook of the Advertising Business" was a valuable resource for the Commercials Negotiating Committee in 2006. The presentation outlines some of the critical issues facing the advertising business that the committee had to consider when negotiating the agreement. It explains historical contract performance over the years leading up to the negotiation, and explores the ways that new media was changing the industry business models at the time.