SAG New Media Takes on Comic-Con

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SAG New Media Takes on Comic-Con
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SAG New Media joined thousands of industry professionals from all areas of entertainment, including many of the leaders in the new media space, as well as thousands of fans for Comic-Con International: San Diego 2010.

San Diego Comic-Con celebrated its 41st convention July 22-25 at the San Diego Convention Center. After growing over the years from humble beginnings, SDCC is now the western hemisphere’s largest convention of its kind and the second largest in the world. The convention is more than extravagant costumes and comic books, offering numerous panels on a wide array of topics and an exhibit floor the size of three football fields.

Members of the SAG New Media Department attended many of the hugely popular panels offered, including panels featuring such visionaries as Joss Whedon, the writer of Dr. Horrible’s Sing-Along Blog, one of the most successful new media properties to date, and JJ Abrams, creator of such mega hits as Lost and Star Trek, who during his panel affirmed his interest in becoming more involved in new media.

Though the panels were both informative and entertaining, the real business was done at the countless networking events hosted around the downtown San Diego area. SAG New Media staff attended events hosted by The Hollywood Reporter, Digital LA, Celebrate the Web, Entertainment Weekly and CBS.
With so many people to meet and only a few days in which to meet them, the networking extended well into the evening. SAG New Media got in on the act by sponsoring the latest installment of The Tweet House, on the aircraft carrier USS Midway, Friday night.

Things on the Midway started off with a bang when William Shatner arrived on the flight deck via helicopter, and then hosted a panel discussion with fellow Star Trek franchise stars Brent Spiner and LeVar Burton.  Other panels included SAGIndie’s own Darrien Michele Gipson and representatives from Pixar. In addition to the panels, guests enjoyed performances from two live bands and a set by DJ Mike Relm on the dance floor. Attendees were also able to explore the cockpits of the aircraft on board and take a ride in one of the flight simulators on hand. The night ended with just as big of a bang as it started as a dazzling fireworks display illuminated San Diego Bay.

San Diego Comic-Con may have had small beginnings but is now undeniably the place for showcasing entertainment properties, regardless of the media: film, TV, new media or print. And as illustrated by their increase in attendance over last year, new media professionals seem to have found a home at the convention and SAG New Media will be sure to keep an eye on how their presence develops at future conventions.