The SAG-AFTRA Foundation, Champagne Taittinger and the Screen Actors Guild Awards® Announce New Initiative to Raise Vital Emergency Assistance Funds

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The SAG-AFTRA Foundation, Champagne Taittinger and the Screen Actors Guild Awards® Announce New Initiative to Raise Vital Emergency Assistance Funds

Highlights include a Red Carpet bottle signing at the 23rd Annual SAG Awards®

LOS ANGELES (Nov. 29, 2016) – The SAG-AFTRA Foundation and the Screen Actors Guild Awards® today announced Champagne Taittinger is sponsoring a new initiative that will raise additional funds for the Foundation’s critical Emergency Assistance program, which supports actors and their families in times of urgent need.

This initiative is an expansion of the support Champagne Taittinger provides to the Foundation to fund all of its programs, a partnership which celebrates its 17th year in 2017.

As part of this commitment, Champagne Taittinger and the SAG-AFTRA Foundation will ask every nominee for the 23rd Annual SAG Awards to autograph a Methuselah bottle of Champagne Taittinger they will pass as they enter the Showroom to attend the ceremony on Sunday, Jan. 29, 2017. For every signature, Champagne Taittinger will make a further donation to the Foundation’s Emergency Assistance program. In addition, the unique celebrity-signed bottle will be made available as an item in the online SAG Awards Ceremony Auction, with those proceeds also benefiting the Foundation’s Emergency Assistance program.

In what is now a long-standing tradition, that famous SAG Awards red carpet will officially open with a toast from Vitalie Taittinger, daughter of the current champagne house’s president Pierre-Emmanuel Taittinger.

“Champagne Taittinger is thrilled to continue to build and strengthen our partnership with the SAG Awards and the SAG-AFTRA Foundation by supporting such an important cause,” says Vitalie Taittinger, who serves as Vice President of marketing and communication for the brand. “We are honored to give back to the talented and growing community of actors that the Foundation advocates for.”

During times of crisis, the Foundation’s Emergency Assistance program provides financial assistance to eligible SAG-AFTRA members and their families for basic expenses, including but not limited to rent, utilities and car insurance. This program is 100 percent confidential and made possible through gifts, grants and sponsorships. In 2016, the Foundation granted $400,000 in emergency assistance to SAG-AFTRA members and families in need.

“Not only does Champagne Taittinger care about the arts, it also cares about the artists and the families who make up this industry,” says JoBeth Williams, President of the SAG-AFTRA Foundation. “It’s extremely difficult to make a steady living as a working actor, and this new initiative and support from Champagne Taittinger exemplifies their deep commitment to actors and performers, not just in the good times, but also during times of real struggle. We could not be more grateful for their support and look forward to continuing our 17-year partnership for many years to come.”

Since 1985, the Foundation has granted more than $18 million in financial and medical assistance to SAG-AFTRA members and their families.

The 23rd Annual Screen Actors Guild Awards® will be simulcast live nationwide on TNT and TBS on Sunday, Jan. 29, 2017 at 8 p.m. (ET) / 5 p.m. (PT).

About the SAG-AFTRA Foundation

In 2017, the SAG-AFTRA Foundation celebrates 32 years of giving back to the professionals of SAG-AFTRA, their families and communities. The Foundation is a non-profit organization that provides vital assistance and free educational programming to the professionals of SAG-AFTRA while serving the public at large through its signature children’s literacy programs. The SAG-AFTRA Foundation relies solely on support from gifts, grants and sponsorships to maintain its free programs. Visit sagaftra.foundation.

Contact for the SAG-AFTRA Foundation:
Caroline O’Connor
coconnor@sagfoundation.org
(213) 400-8401

Connect with the SAG-AFTRA Foundation
Snapchat: sagaftraFOUND
Twitter: @sagaftraFOUND
Instagram: @sagaftraFOUND
Facebook: facebook.com/sagaftrafoundation
YouTube: youtube.com/sagaftrafoundation
Hashtag: #SAGAFTRAfound

About Champagne Taittinger
Champagne Taittinger is one of one of the few remaining family owned and operated Champagne houses, both owned and actively managed by the family named on the label. Champagne Taittinger is the second largest vineyard or domaine owner in the region giving them ultimate control of quality from vine to bottle. The Champagnes are Chardonnay dominant, which gives them their signature elegance, delicacy and finesse. Champagne Taittinger is widely distributed around the world in 140 countries. To learn more about Champagne Taittinger visit: http://www.taittinger.com/.

Contacts for Champagne Taittinger:
Catherine Cutier, Director of Public Relations at Kobrand Wine & Spirits
ccutier@kobrand.com
(714) 253-7722

Vanessa Dones, Public Relations Manager
vdones@kobrand.com
(914) 253-7786

About the 23rd Annual Screen Actors Guild Awards®
The 23rd Annual Screen Actors Guild Awards® presented by SAG-AFTRA with Screen Actors Guild Awards, LLC will be produced by Avalon Harbor Entertainment. Inc. and will be simulcast live on TNT and TBS on Sunday, Jan. 29, 2017 at 8 p.m. (ET) / 5 p.m. (PT). The SAG Awards was the first televised awards show to acknowledge the work of union members and the first to present awards to motion picture casts and television ensembles. For more information about the SAG Awards®, SAG-AFTRA, TNT and TBS, visit sagawards.org/about.

Actor® Nominations will be announced on Wednesday, Dec. 14, 2016 at 10 a.m. (ET) / 7 a.m. (PT), carried live on TNT, TBS, truTV, sagawards.tntdrama.com and truTV.com, preceded by the announcement of the stunt ensemble nominations at 9:50 a.m. (ET) / 6:50 a.m. (PT) carried live on sagawards.tntdrama.com

Thumbnails of the photos and graphics available for the 23rd Annual Screen Actors Guild Awards are at sagawards.org/media-pr/photos-and-artwork.

Contact for the SAG Awards:
Rosalind Jarrett Sepulveda
publicity@sagawards.org
(818) 940-0313

Connect with the SAG Awards®
Hashtag:
 #sagawards
Website: http://sagawards.org
Facebook: http://www.facebook.com/sagawardsofficialpage/
Twitter: http://twitter.com/sagawards/
Google +: http://google.com/+SAGawards/
Instagram: http://www.instagram.com/sagawards/
Tumblr: http://sagawards.tumblr.com
Blog: http://blog.sagawards.org

CREDENTIAL APPLICATION DATES
Publicists credential applications for the nominations announcement are now open and close Dec. 5.

NOTE TO MEDIA AND PUBLICISTS: We are updating our Media and Publicist Databases. If you have changed your organization, job title, email address, postal address, landline or cell phone, please email those changes to publicity@sagawards.org. If there are other colleagues at your organization who should also receive our news releases, credentialing information and media opportunities they may request online at sagawards.org to be added to the appropriate database.