A Roadmap to Entertainment Matters at CES

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A Roadmap to Entertainment Matters at CES
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Returning to the 2012 International CES in January, Entertainment Matters at CES provides you with the opportunity to see firsthand why the world's premiere event for technology is also the ultimate platform for content. As a valued SAG member, enjoy FREE CES registration and a 20% discount off the Entertainment Matters Conference Pass with priority code EM12. Click here to register.

With an exciting line-up of panels and events, it’s easy to get overwhelmed when deciding where to begin. So to help, we’ve put together a roadmap to get you started. See you at CES!

Monday, January 9

Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices

The content industry can reach countless consumers across multiple platforms in new and scalable formats with innovative monetization strategies and programs. The new generation of eReaders, Tablets and Smartphones is fostering an ever-expanding universe of content creation, consumption and, ultimately, a revolutionary business model for the content industries.

11:30 a.m. – 12:30 p.m. 

Location - STC2 - SmartPhone & Tablet Conference

Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content

We have entered the age of all video all the time. Video is no longer a manifestation of TV, video is a web experience, a mobile experience, as well as an IPTV, Cable and Satellite experience. Video is how consumers relate to the world. The conversion to the all-video culture has been so quiet and so quick, the implications of what an all-video culture may mean is only first becoming part of the national business and intellectual conversation. In this session, we are delighted to bring a group technology and communication experts who - through their own experience - have defined how the multi-screen universe has taken shape.

1 – 2 p.m.

Location - DH3 - Digital Hollywood

Tuesday, January 10

Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile - Understanding the Value Proposition

At their cores the broadcast and cable industries have always been a video-delivery technology. With video central to how consumers experience their daily lives - whether by broadcast, cable, mobile or broadband - television's video infrastructure is ideally positioned to respond to the way consumers now communicate.

9 am – 9:45 a.m.

Location - LVCC, North Hall N259

Wednesday, January 11

The State of Games Industry

As the gaming business transition to a digital future, industry leaders face strategic questions: What does it take to make a game successful across platforms? What emerging gaming platforms will dominate? How do you make money in a complex gaming universe where new digital platforms compete for customers' time and pocketbooks?

9 – 10 a.m.

Location - LVCC, North Hall N262

What's Cooking? Technologists Eye the Future of Entertainment

Hollywood gets the credit, but the real work gets done in Burbank, home to Disney, Warner, Universal, NBC, Deluxe, Technicolor and more. What are the best and brightest brains of Burbank developing that will change the movie and home entertainment experience? The Burbank Think Tank comes to CES with an exclusive panel discussion amongst senior-level technology executives.

9 a.m. – 9:45 a.m.

Location - LVCC, North Hall N258

Masters of Film and Technology Breakthroughs

Top Hollywood content creators, directors and studio chiefs talk about how they are seizing the opportunities technology presents for content production, promotion and distribution.

10:30 – 11:15 a.m.

Location - LVCC, North Hall N258

The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience

The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and game devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success.

10:30 a.m. – 11:30 a.m.

Location - CC1 - Cable Conference

Inventing TV 2.0 - Defining the Set Top, Connected TV, Streaming Media Adapter, Downloadable Consumer Experience

The next generation of television is beginning its final march into the broadband universe. The devices with the amazing screens are starting to adopt broadband technologies, bringing streaming, gaming, PC options, advertising and interface innovation and flexibility. The technologies of communication, interactivity and social networks are now within reach. And the consumer is starting to notice. Next generation TV sets, set-tops and interface bring next generation consumers and greater revenue. We are at the new starting line.

Noon – 1 p.m.

Location - CC2 - Cable Conference

Essentials of Social Success: Winning Strategies, Tools, Tips and Tactics

If you examine the brands that are truly succeeding at social media, you find consistency in essential philosophy, strategy and tactics. This session features the underlying tenets (as well as specific activities and tools) that almost universally enable success.

1 pm – 1:30 p.m.

Location - LVCC, North Hall N254

Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games - Reinventing the Commerce & Media Model

With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to tablets - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future.

3 – 4 p.m.

Location - DH13 - Digital Hollywood

Video Everywhere - Technologies & Platforms - Enabling the Next Generation of Over-the-Top TV

Consumers are accessing video on TV and DVD, over broadband, in downloaded clips and more. Call it "Everywhere Video" or "Over-the-Top Video" -- by any name it means that content is accessible virtually everywhere. See how the proliferation of new TV technologies and cable interactivity is pushing video to an even wider audience.

3 – 4 p.m.

Location - CC4 - Cable Conference

Hollywood and Games – The New Transmedia Content Approach to Content

Hollywood content owners and the game industry have had a rocky relationship, resulting in a few cross-platform successes. What must occur to ensure that future franchises work well across platforms and media? How can all stakeholders - licensers, developers, publishers and distributors - get a fair return on their investments?

4 – 5 p.m.

Location - LVCC, North Hall N262

The Impact on Entertainment Industries of Cloud Computing

How will cloud storage and distribution affect the ways in which content rights-holders manage their intellectual property (IP), realize new cost savings, and implement new business models? This session is a must for anyone working with IP.

Panel includes Mark Friedlander, National Director, New Media, Screen Actors Guild

4 – 4:45 p.m.

Location - LVCC, North Hall N258

CES Tweet-up

Attendees will be able meet the CES Social Media Team and other members of the CES online community. This is an opportunity to meet social media mavens, talk tech, ask questions, and enjoy drink specials. Follow at @intlCES for more information.

4  – 7 p.m.

Location - Las Vegas Hilton, SpaceQuest Lounge

2012 and Beyond: Harnessing New Mobile Technologies and Social Platforms

Trying to stay on top of technology can be like "drinking from a firehose." Sadly, those who don't adapt risk extinction. Top bloggers, analysts and the people developing emergent platforms take the stage to discuss what technologies and trends are changing the face of CE in 2012.

4:30 – 5 p.m.

Location - LVCC, North Hall N254

Entertainment Industry Benefits and Drawbacks of Cloud-Delivered Content: Innovation and Flexibility vs. Disruption and Accountability Issues Keynote

What improvements does cloud computing offer the content distribution chain? What issues do rights-holders face in adapting their internal content management processes to cloud-based media storage? Travel the distribution chain on its new and fascinating route.

4:45 p.m. – 5 p.m.

Location - LVCC, North Hall N258

Stars of CES

Stars of CES is a new Awards scheme in The Venetian that will highlight the most impressive music and movie technological debuts.  Consider this an opportunity to find out about the newest technology that may affect the entertainment industry in coming years.

5 p.m.

Location - The Venetian Suite 29-326

Thursday, January 12

Shooting for Success: Best Production Practices For Your Web Series

While a lot of basic set practices apply to web series, sometimes smaller budgets and quick turn-around times led to cutting corners and safety concerns.  Such doesn't need to be the case and this panel will help!  Topics will include working with Unions (SAG, PGA, WGA) and how to stretch your dollars so the cast and crew will want to work with you again and again.

Panel includes Bob Jensen, Director of New Media Contracts, Screen Actors Guild

1 – 2:30 p.m.

Location – Ballroom B, The Venetian

IAWTV Awards

The International Academy of Web Television (IAWTV) Awards is an award show focusing on web content and their respective players (actors, directors, creators, etc.). This will be its inaugural gala and will consist of 33 categories celebrating individuals in front of the camera and behind the scenes.

6 – 9 p.m.

Location - The Venetian, Level 2, Venetian Showroom

All Deals & Discounts are administered by entities independent of SAG. Questions about each offer must be handled by the providers. The Guild does not endorse any of these services.