Timed with an Unprecedented Block of TV Programming That Promotes Volunteerism Starting October 19
All Part of New Service Initiative Called iParticipate Led By The Entertainment Industry Foundation
LOS ANGELES (October 15, 2009) – Employees from entertainment companies, including studios, networks, talent agencies and guilds join forces and participate in a week of volunteer activities scheduled in Los Angeles starting Tuesday, October 20. This show of support celebrates a new industry-wide volunteer initiative, iParticipate, led by the Entertainment Industry Foundation (EIF).
iParticipate is a ground-breaking, multi-year campaign designed to motivate millions of Americans to volunteer regularly. As a centerpiece, beginning October 19, ABC, CBS, FOX, NBC and other broadcast networks will spotlight service on more than 90 shows through scripted programming, segments and PSAs during an unprecedented, week-long television event.
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