LOS ANGELES AND NEW YORK (April 18, 2009)—Meeting by videoconference plenary in Los Angeles and New York, the Joint SAG-AFTRA National Board today voted unanimously to approve and recommend to members, new three-year successor agreements to the 2006 AFTRA Television and Radio Commercials Contracts and the 2006 Screen Actors Guild Television Commercials Contract.
The proposed agreements, which cover performers working in commercials made for and reused on television, radio, the Internet, and new media, will net a three-year increase in payments to performers totaling an estimated $36 million, including approximately $21 million in increased contributions to the SAG Pension & Health and AFTRA Health & Retirement plans. The total combined value of the AFTRA and SAG contracts is projected at more than $2.9 billion for working performers, including actors, singers, dancers, choreographers, stunt persons, and extras.
Additionally, the new contracts contain an agreement in principle outlining terms for a pilot study for the purpose of testing the Gross Rating Points (GRP) model of restructuring compensation to performers as proposed by Booz & Co. The two-year study will be conducted by a jointly retained consultant engaged by the unions and the industry. The study will be paid for by grants from Screen Actors Guild-Industry Advancement and Cooperative Fund (IACF) and the AFTRA-Industry Cooperative Fund (AICF).
The unions also successfully established a first-ever payment structure in commercials for the Internet and other new media platforms. The unions established jurisdiction over commercial work made for the Internet in 2000, and new media formats in 2006. The new payment structure goes into effect in the third year of the contract.
The referendum will be mailed to the members of both unions next week (dual SAG and AFTRA members will receive one ballot) with a return date in mid-May. Results will be announced at that time.
Following the vote, AFTRA National President Roberta Reardon and AFTRA Chair of the Joint Negotiating Committee said: “Our new agreement is a major achievement in any economy, but it is especially crucial for union members working to make ends meet in today’s difficult marketplace. I applaud the vision and hard work of the joint committee who worked together to win increases both in performers’ minimum compensation and in employer contributions to our health and pension plans, and who successfully preserved Class A payments so critically important to our members around the country.”
Screen Actors Guild National President Alan Rosenberg said: “I am pleased and gratified to have achieved these gains and to recommend this agreement for ratification. I congratulate all of the parties, and particularly the co-chairs, committee members and staff on the remarkable gains they achieved for actors across the country.”
“It’s a solid agreement with meaningful gains,” said Screen Actors Guild Chair of the Joint Negotiating Committee Sue-Anne Morrow. “There are significant improvements in compensation and benefits for union commercial actors and it gives the industry, including our members, a measure of financial certainty in an uncertain economy. It also guarantees advertisers continued access to the finest actors in the world on whose talent their brand success often rests. It’s a win for actors, a win for the industry, and a win for consumers.”
Screen Actors Guild Chief Negotiator John McGuire, a veteran of more than 10 separate commercials contracts negotiations said: “This is an agreement we can all be proud of and I look forward to ratification by the members of Screen Actors Guild and AFTRA. I commend the negotiating committee chairs, co-chairs, and members, along with my colleagues Ray Rodriguez, Screen Actors Guild’s Deputy National Executive Director of Contracts, and Mathis Dunn, AFTRA’s Chief Negotiator.”
“This is a successful conclusion to a challenging negotiation, conducted during a difficult economic and technological time in the industry. As always, that success rests with the members of our joint committee, our staff and our counterparts at the Joint Policy Committee. Together, we served the interests of actors and the industry,” McGuire added.
AFTRA Assistant National Executive Director Mathis L. Dunn, Jr., who served as AFTRA Chief Negotiator, noted: “I commend all of our union members who participated in the many educational, informational, and wages and working conditions meetings leading up to these negotiations. They delivered a clear message to our joint negotiating committee on their priority issues. I am proud to say that we delivered on these priorities and much more. The agreement will enhance the careers of all working performers today, and protect future generations of union members as technology and consumer tastes shift in the radically changing world of new media.”
Highlights of the new agreement include:
AFTRA and SAG joint member education and informational meetings will be conducted around the nation to provide members with an opportunity to ask questions and learn more about the new agreements prior to voting.
Formal negotiations between the 26-member AFTRA/SAG Joint Negotiating Committee and the Joint Policy Committee (JPC) of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) began on February 23 and concluded on the morning of April 1 in New York City.
The American Federation of Television and Radio Artists, AFL-CIO, are the people who entertain and inform America. In 32 Locals across the country, AFTRA members work as actors, journalists, singers, dancers, announcers, hosts, comedians, disc jockeys, and other performers across the media industries including television, radio, cable, sound recordings, music videos, commercials, audiobooks, non-broadcast industrials, interactive games, the Internet, and other digital media. The 70,000 professional performers, broadcasters, and recording artists of AFTRA are working together to protect and improve their jobs, lives, and communities in the 21st century. From new art forms to new technology, AFTRA members embrace change in their work and craft to enhance American culture and society.
Screen Actors Guild is the nation’s largest labor union representing working actors. Established in 1933, SAG has a rich history in the American labor movement, from standing up to studios to break long-term engagement contracts in the 1940s to fighting for artists’ rights amid the digital revolution sweeping the entertainment industry in the 21st century. With 20 branches nationwide, SAG represents over 120,000 actors who work in filmed and digital media, television programs, motion pictures, industrials, commercials, video games, music videos and other new media formats. The Guild exists to enhance actors’ working conditions, compensation and benefits and to be a powerful, unified voice on behalf of artists’ rights. SAG is a proud affiliate of the AFL-CIO. Headquartered in Los Angeles.