CES Takes TV into the Third Dimension

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CES Takes TV into the Third Dimension

“Do these glasses make my butt look 3D?” said the woman next to me at the Samsung booth. We were both wearing dorky-looking active shutter 3D shades and checking out the latest 3D televisions on display at the 2010 Consumer Electronics Show in Las Vegas, held in January.

The show hosts more than 113,000 people for five days of panels, press conferences, events and exhibits spread over show space that’s equivalent to more than 32 football fields.

3D technology was definitely the most hyped story at CES, with every major manufacturer showing new models with 3D capability set to ship later this year. Televisions with integrated Internet applications and content also were  everywhere. These TVs allow you to view content on Facebook and Twitter, check the weather and download from Netflix directly on your Internet-connected television, without a computer or set-top-box.

In the panels that accompanied the trade show, once again there were great discussions on new technology and business by industry leaders, analysts and visionaries. Social media, branded entertainment, over-the-top content delivery, business models, metrics, in-car technology, new advertising models and measurements, and wireless technology were hot topics.

SAG National 1st VP Anne-Marie Johnson spoke on the panel “Predictions and Opportunities for Media Monetization” in the UpNext conference at CES. The group, which included representatives from Sony, Nielsen, LG and the American Association of Advertising Agencies, among others, discussed trends in new media, business models, ratings data, fair compensation for performers and outlooks for next year. (You can watch the video below.)

Mark Friedlander, national director of New Media for SAG, spoke on the “Content Distribution: Artists and Rights Holders-P2P for Content Creators” panel along with others from BMI and law firm Loeb & Loeb. They discussed challenges for distribution, compensation and licensing.

The Guild fielded a team of staff from the Contracts departments, New Media, and Research and Economics to attend and speak on panels, to research and report on the trade show, and to develop business opportunities for actors. We met with new media producers, agency representatives, distributors, advertisers, financiers, producers and deal-makers to learn from them and to educate others about the Guild, our members and our contracts.

By Steve Graham
SAG National Director, Digital Marketing

Click here to watch the video of the panel.