Member Alert: Grey Investigation Uncovers Disney & Hasbro Non-Union Ads

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Member Alert: Grey Investigation Uncovers Disney & Hasbro Non-Union Ads

Please read this important notice regarding ad agency Grey Global and Townhouse 23.

Thanks to member and industry insider tips, SAG-AFTRA has learned about upcoming non-union commercials possibly being produced by Grey Global Group through a front company.

A series of Disney and Hasbro non-union commercials will be filmed in the Los Angeles area between June 14 - 21, 2016. SAG-AFTRA contacted signatory ad agency Grey Global about these commercials today—and demanded an explanation as well as union contracts for all performers.

The possible connection between Grey Global and Townhouse 23 (aka 23 Townhouse) triggered our investigation of the potential use of Townhouse 23 as a front company for producing non-union commercials. SAG-AFTRA subsequently filed charges against Grey Global at the National Labor Relations Board after the ad agency failed to comply with the union’s formal request for information and documentation regarding its relationship to Townhouse 23.

We alerted you to these actions on April 28 and May 23.

Because the investigation is ongoing, we still need your help. If you or anyone you know has worked on a Townhouse 23 production, tell us about it by clicking here.

If you have info on the upcoming Disney and Hasbro commercials, contact us at

Be on the lookout for any information about Grey Global and Townhouse 23 while on set. If you see anything of interest – including information about other signatory ad agencies producing non-union commercials – contact us at

A union staff member will follow up with you. Any info provided is confidential.  

In unity,