SAG Foundation presents…
LIVE STREAMED Panel Discussion
Corner Your Market: Fostering Your Marketing Savvy
When: 7 p.m. PST/10 p.m. EST, Tuesday, Oct. 9, 2012
To watch the panel, visit http://www.sagfoundation.org/videogallery/livestream
Email questions to LiveStream@sagfoundation.org or tweet to #SAGF.
Savvy marketing is like Kryptonite for a submission-filled inbox that's bursting at the seams. Marketing informs others how to think about you, and thinking like a marketer significantly ups the chances of you get noticed.
Effective marketing is so much more than mass mailings; it is an ongoing, ever-evolving, multi-layered effort. This panel of seasoned industry experts will share how actors can conceive, implement, and assess their marketing strategy.
Topics to be explored are:
-How to create marketing materials that reflect your unique brand
-How to target casting directors who are searching for your brand
-Best practices for creating and distributing promotional Items
-The importance of identifying, building, and sustaining relationships
-How to measure the efficacy of your marketing strategy
Anne Globe - Chief Marketing Officer, DreamWorks Animation
Blair Hickey - Actor; Co-Founder, CastingAbout
Brian Wold - Internet/Marketing Specialist; Co-Founder, CastingAbout
Paul Weber - Casting Director
Moderator – Jeff B. Cohen, Esq, Actor (Goonies); Cohen Gardner LLP