Hollywood Studios, MPAA to Attempt to Neutralize SOPA Protests With Ad Campaign

Hollywood Studios, MPAA to Attempt to Neutralize SOPA Protests With Ad Campaign

January 19– Mashable
By Todd Wasserman

The Motion Picture Association of America is looking to fight back against Wednesday’s Internet protests over SOPA with an ad campaign aiming to address “misconceptions” about the bill, according to a report.

Citing “a person familiar with the matter,” The Wall Street Journal reports that the MPAA is talking to studio chiefs and Hollywood unions about such a campaign, which would hit in “coming days.” The MPAA has been a vocal supporter of SOPA and PIPA. Christopher Dodd, chairman and CEO of the MPAA, released a statement on Tuesday denouncing blackouts by Wikipedia and Reddit as “stunts” that “punish their users or turn them into their corporate pawns.”
 
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