China bans commercials in TV dramas

November 28 - Variety
By Clifford Coonan

Order could cost industry $3 billion a year

China will ban commercial breaks in sudsers and dramas from next year, a move that could cost broadcasters more than $3 billion a year.

No reason was given for the ban, but it comes as part of a broader crackdown on broadcasting in China, the world's biggest TV market in viewership terms.

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