Brand Center

SAG-AFTRA is a registered trademark and the Logo Figure is a trademark of SAG-AFTRA. As a general rule, third parties may not use the SAG-AFTRA logo or other SAG-AFTRA trademarks or brand elements without SAG-AFTRA’s express written permission. This site and the usage guidelines are designed to help you use certain SAG-AFTRA brand assets without having to obtain specific permission for each use.

The SAG-AFTRA brand assets found on this site, including the logo, are intended for the use of news media only.

SAG-AFTRA's Brand Identity Guide provides all you need to know about using our logos and other brand assets in the appropriate ways.

LOGO GUIDELINES

SAG-AFTRA'S brand marks include, but are not limited to, the SAG-AFTRA name and
logo. Here are some rules and examples of how to and how not to use them.

For further information, please see our Media Guidelines section.

DON'T

- Change the background colors of the brand marks
- Change the colors of fonts or graphics
- Separate the brand marks into parts
- Rotate or change the direction of the brand marks
- Overprint or obstruct any portion of the brand marks
- Add any text or graphics to the brand marks

DO

- Always show the figure with the text
- Always show the full animation of the brand mark
- Allow for at least 0.25” buffer space around the logo


SAG-AFTRA's Brand Identity Guide provides all you need to know about using our logos and other brand assets in the appropriate ways.

For more information, please email brandcenter@sagaftra.org
with your questions.