January 23 – The Wrap
By Tim Kenneally
Alec Baldwin hasn't exactly come across as the most diplomatic personality in show biz lately, but the Screen Actors Guild is hoping that he can do his part to spread some good will for the organization.
The famously cantankerous "30 Rock" star has been tapped as the newest ambassador for the SAG Foundation, the philanthropic arm of the guild. In his new position, Baldwin will be tasked with promoting the Foundation's charitable programs to the acting community, as well as to seek donations from the general public.
To that end, a public service announcement featuring Baldwin will premiere at the Screen Actors Guild Awards ceremony on Sunday.
To read the entire article, click here.