ACTRA AND ADVERTISING AGENCIES UNABLE TO COME TO AGREEMENT

ACTRA AND ADVERTISING AGENCIES UNABLE TO COME TO AGREEMENT
Click here to view release For Immediate Release September 26, 2008 ACTRA AND ADVERTISING AGENCIES UNABLE TO COME TO AGREEMENT Union refuses to accept reduced earnings for performers Toronto - After 17 months of negotiations between ACTRA and the associations that represent Canada’s advertising industry (ICA/ACA) for a new commercial agreement, ACTRA has asked for a ‘conciliation officers’ report' which would allow the union to be in a legal strike position by the middle of October. “We are not looking for a strike,” said ACTRA National President, Richard Hardacre. “We have additional negotiating dates planned. However, we will not agree to a contract with the advertisers that would significantly decrease performers’ earnings at the same time as advertising agencies are making huge profits.” A major sticking point in the negotiations is an effort by the ad agencies to redefine job categories and new media provisions in the contract, changes that could result in the loss of more than a quarter of performer earnings. “We have worked very hard to craft a fair agreement with the agencies that deals with issues and concerns from both sides,” added Karl Pruner, ACTRA Toronto President. “What we will not do is accept an agreement that reduces our members’ earnings.” ACTRA members are currently voting in a strike referendum. The results of that vote will be known by October 15. ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national organization of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of 21,000 members across Canada – the foundation of Canada’s highly acclaimed professional performing community. -30- For more information: Chris Faulkner, Public Relations Officer direct line: (416) 642-6710 email: cfaulkner@actratoronto.com