Toolkit

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As the union embarks on a comprehensive, multi-faceted commercials organizing and recapture initiative, participation by SAG-AFTRA leaders and members is vital.

The commercials industry is quickly evolving and we must evolve with it. To protect and expand work opportunities for professional performers in commercials, we are asking for you to get involved. SAG-AFTRA members must act.

Click here to download our Tool Kit. In this package, you’ll find detailed information on the initiative that will equip you for action. We’ve also included each page here on the website. They include:

  • Mythbusters: crucial and accurate data on union and non-union commercials
  • Membership Advantages: the concrete advantages of SAG-AFTRA membership
  • About the Initiative: information on what the union is doing to ramp up commercials organizing
  • Key Discussion Points: suggestions for effective dialogue and social media interactions

Created by the Commercial Performers Committee, this toolkit is designed to give you the tools to engage with fellow members, working non-union performers, talent agents and managers.

Let’s get the facts out at auditions, on sets, in workshops and on social media.

Together, we can have a real impact on increasing work opportunities under this contract. Please join us in this important initiative.

Be sure to register at Sign Up Now to receive updates on our ongoing organizing efforts in this area.