LOS ANGELES (Jan. 11, 2016) – United Airlines, PEOPLE Magazine and the Entertainment Industry Foundation, Champagne Taittinger, Subaru, L'Oréal Paris and FIJI Water are among the dedicated corporate partners returning to the Screen Actors Guild Awards® in support of the SAG-AFTRA Foundation, SAG Awards Committee Chair and SAG-AFTRA Foundation President JoBeth Williams announced today.
The 22nd Annual Screen Actors Guild Awards® will be simulcast live on TNT and TBS on Saturday, Jan. 30, 2016 at 8 p.m. (ET) / 5 p.m. (PT).
“The SAG Awards commends the SAG-AFTRA Foundation on its 30th year of humanitarian, educational and philanthropic programs, and recognizes the contributions of these corporate relationships in making that possible,” Williams said. “These companies understand the core values behind our members’ heartfelt efforts to give back to the acting community and to the public at large, and we are grateful they choose to demonstrate their awareness with their contributions.”
These corporate partners contribute in two valuable ways. They have made financial donations to the SAG-AFTRA Foundation, and many of them opt to enhance the SAG Awards and the After-Show Gala with gifts in kind.
United Airlines has been the Official Airline of the Screen Actors Guild Awards from the very first televised event in 1995. Its sponsorship is an example of United’s commitment to inspiring creativity, engaging local communities to make a difference, and connecting people in more than just a literal way.
For the 20th consecutive year, PEOPLE magazine and the Entertainment Industry Foundation are hosting the Post-Awards Gala to honor the SAG-AFTRA Foundation and the charitable efforts of actors in their communities. PEOPLE and EIF's philanthropy including a multi-year million-dollar grant to the SAG-AFTRA Foundation in 2013, helped make possible the SAG-AFTRA Foundation’s Actors Center in New York, where the Voiceover Lab bears the name of the Entertainment Industry Foundation.
It wouldn’t be a celebration without champagne. Since 2001 Champagne Taittinger has been the Official Champagne of the Screen Actors Guild Award and the SAG Awards red carpet has opened with a uniquely designed Champagne Taittinger toast. The distinguished vintner also complements the Post-Awards gala with bottles of their elegant bubbly, specially chosen from their famous caves, as part of their support for the SAG-AFTRA Foundation.
Speaking of that famous carpet, each year since 2004 its entrance has been marked by a Subaru vehicle representing Official Partner and on-air sponsor Subaru of America, Inc. The brand’s proud support of the SAG-AFTRA Foundation is also shown on the vehicle’s accompanying signage.
Since 2007 L’Oréal Paris has been the Official Beauty Sponsor of the SAG Awards, the official Post-Awards Gala and the televised experience, as an expression of the company’s philosophy of endorsing the courage and achievements of women everywhere. On a more immediate level, its experts are on hand during the evening to assist attendees and guests with any desired touch-ups.
FIJI Water, the number one premium bottled water in the United States, returns for the fifth year as the official water for the nominees, presenters, union officials and industry executives attending the SAG Awards and After-Show Gala. Its iconic square bottles will be available throughout the evening as a well-paired accompaniment to the fine cuisine.
These partners recognize the spirit that leads so many actors to support the humanitarian, educational and philanthropic programs operated by the SAG-AFTRA Foundation over the past 30 years. Their sponsorship demonstrates that they share the acting community’s desire to give back through Foundation initiatives that educate performers about the business of their craft, provide vital assistance with emergency medical costs, and serve the public at large through its signature children’s literacy programs.