21st Annual SAG Awards® Corporate Partners Return to Support the SAG Foundation

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21st Annual SAG Awards® Corporate Partners Return to Support the SAG Foundation
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LOS ANGELES (Dec 17, 2014) – United Airlines, PEOPLE Magazine and the Entertainment Industry Foundation, Graff Diamonds, Champagne Taittinger, FIJI Water, Subaru and L'Oréal Paris are among the dedicated corporate sponsors returning to the Screen Actors Guild Awards® in support of the Screen Actors Guild Foundation, SAG Awards Committee Chair and SAG Foundation President JoBeth Williams announced today. The 21st Annual Screen Actors Guild Awards® will be simulcast live on TNT and TBS on Sunday, Jan. 25, 2015 at 8 p.m. (ET) / 5 p.m. (PT).

“As the SAG Awards®’ popularity grows, corporate partnerships have flourished concurrently. The mutually beneficial relationships recognize the contributions of time, talent and financial support actors give to charitable causes,” said Williams. “These sponsors understand the important contributions to the acting community and the public at large made by the SAG Foundation’s humanitarian, educational and philanthropic programs as well as its Actors Center."

United Airlines' designation as the Official Airline of the Screen Actors Guild Awards is longest-running of these partnerships. SAG Awards has been flying the friendly skies since the First Annual SAG Awards. For 19 years the official Post-Awards Gala to honor the charitable endeavors of SAG-AFTRA members has been hosted by PEOPLE, the world’s most successful and popular magazine, and the Entertainment Industry Foundation, a philanthropic leader in the entertainment industry for more than 70 years. EIF and People have not only thrown the SAG Awards’ fabulous after-party since 1997, but also make generous annual donations to support the good work of the SAG Foundation. Last year's $1 million, multi-year gift supports three SAG Foundation programs over the course of 2014-2016: Storyline Online (http://www.storylineonline.net/), a video-based children’s literacy website; the Catastrophic Healthcare Fund; and the Dales Scholarship Program. In 2014, the donation also helped to build and open the SAG Foundation’s new state-of-the-art Voiceover lab in the Foundation's Actors Center in New York. It’s a tribute to PEOPLE and EIF’s outstanding hospitality that gala attendees stay to celebrate long into the night.

Since 2011, world-renowned jeweler Graff Diamonds has added a refreshing atmosphere of luxury and comfort to the SAG Awards Green Room, where SAG Awards presenters will await their rehearsals on January 24 and their appearance onstage on January 25. The décor of this quiet retreat provides an elegant backdrop for displays of Graff’s exquisite works of art in gemstones. Graff’s generous support of the SAG Foundation is a superb fit with the company’s commitment to excellence, reflected in the quality and craftsmanship of its jewels and in the philanthropic and humanitarian causes it assists.

Since 2001, the SAG Awards red carpet has been opened by a toast featuring Champagne Taittinger, whose Brut La Française complements the SAG Awards dinner menu and is served at the SAG Awards Gala. Champagne Taittinger is a proud supporter of the SAG Foundation, as is FIJI Water, returning as a fourth-year sponsor. FIJI Water’s natural artesian water will be served on the red carpet, the dinner tables and the post-awards Gala.

Since 2004, when nominees, presenters, union officials and industry executives arrive at the SAG Awards red carpet, they’ve passed by an eco-friendly vehicle displayed by on-air and SAG Foundation sponsor Subaru. Providing touch-ups for guests at the Awards ceremony and the Gala is L’Oréal Paris, an on-air and SAG Foundation sponsor since 2007. New corporate partner AT&T will be bringing exciting "Red Carpet Controller" cameras to the SAG Awards arrivals to enhance viewers' second-screen experience.

All of these companies recognize that their association with the SAG Awards on TNT and TBS is good for business and that the programs of the SAG Foundation are good for both the community of actors and the public at large.

About the SAG Foundation

The Screen Actors Guild Foundation provides vital assistance and educational programming to the professionals of SAG-AFTRA while serving the public at large through its signature children’s literacy programs. These award-winning programs include SAG Foundation BookPALS (Performing Artists for Literacy in Schools), through which volunteer union performers read to over 60,000 children monthly in classrooms nationwide, and Storyline Online, the interactive literacy website that attracts over 4 million views each month. The SAG Foundation is a national non-profit organization, independent of SAG-AFTRA, and relies solely on grants, corporate sponsorships and individual donations to maintain its programs and create new ones. For more information, visit sagfoundation.org. Follow @SAGFoundation on Twitter and Instagram. Like and subscribe to /SAGFoundation on Facebook and YouTube.